Below is a simple action plan to improve your chances of becoming the Featured Offer on your listings. As a seller performance requirements can vary by category and are subject to change, but consistently excelling in the areas below will put you in the best position.
1) Pricing
- Be competitive on total price (item price + shipping).
- The lowest price alone doesn’t guarantee Featured Offer, but it helps.
2) Availability & Inventory
- Keep stock in—no inventory means you can’t be the Featured Offer.
3) Fulfilment & Delivery
- Offer multiple delivery options, ideally including free shipping for at least one option.
4) Customer Experience (Key Metrics)
- ODR (Order Defect Rate): driven by negative feedback, A-to-z claims, and chargebacks keep this as low as possible.
- Shipping performance: fast dispatch, reliable transit times, and accurate handling time.
- Account maturity (time and experience selling on Amazon) also contributes.