Many businesses want to grow their TikTok presence. The good news: there's a whole range of things you can do—from organic tactics to paid advertising. Here's a rundown of ideas, strategies, and how to think about generating more followers.
1. Shift Your Mindset
Before tactics, get the mindset right. Organic TikTok growth is about value and consistency, not quick hacks. The algorithm rewards content that keeps people watching, reacting, and commenting—not follower count.
Focus on authenticity and patience. One viral video can spike followers, but sustained growth comes from regularly posting content that resonates with your niche.
2. Content Ideas That Get Discovered
Create content that the algorithm and users both love. Mix these formats:
Jump on Trends
Use trending sounds, hashtags, and formats. Put your unique spin on them so you're discoverable but still memorable.
Teach Something
Short how-tos, tips, and tutorials. Educational content tends to get saved and shared, which signals value to the algorithm.
Behind-the-Scenes
Show your process, your team, or your space. People connect with real glimpses into your world.
Answer FAQs
Turn customer questions into content. Solves their problems and positions you as the expert.
Solve a Problem
Address pain points in your niche. Problem-solution content drives engagement and shares.
Relatable Hooks
Start with "POV:", "When you...", or "Nobody talks about...". Relatable hooks grab attention fast.
3. Consistency Over Virality
One viral hit feels great, but consistent posting builds a real audience. Aim for at least 3–5 posts per week. Quality matters, but regularity matters just as much—the algorithm favours accounts that post often.
Film multiple videos in one session. Edit and schedule them across the week so you stay consistent without daily filming.
4. Engagement as Growth Engine
Engagement tells the algorithm your content is worth promoting. Treat it as a core growth lever:
Reply to Comments
Respond to as many comments as you can. Conversations boost watch time and signal that your content sparks interaction.
Duets and Stitches
Respond to popular videos in your niche. You tap into their audience and show up on their followers' For You page.
Ask Questions
End videos with a question. "What would you do?" or "Have you tried this?" encourages comments and shares.
Create Comment Bait
Use hooks like "Drop a 🔥 if you agree" or "Comment your biggest struggle." Simple prompts drive replies.
5. Discovery: Hashtags and Sounds
TikTok surfaces content based on watch time, engagement, and relevance. Hashtags and sounds help the algorithm place you in front of the right people.
- Hashtags: Mix 2–3 niche hashtags (e.g.
#smallbizmarketing) with 1–2 broader ones (e.g.#marketing). Avoid hashtag stuffing—quality over quantity. - Sounds: Trending sounds get extra reach. Check the Discover tab and use sounds that fit your content. Original sounds can also perform well if they're catchy.
- First 3 seconds: The algorithm measures early retention. Hook viewers immediately—otherwise they scroll, and TikTok pushes your content less.
If people swipe away in the first second, the algorithm assumes your content isn't worth showing. Test different hooks and openings.
6. Profile and Hook Optimization
When someone lands on your profile, make it easy to follow. Your bio and first few videos set expectations:
7. Collaborate and Cross-Promote
Partner with other creators and use your existing audience elsewhere:
Ready to Invest in TikTok Ads?
We only get involved when you're willing to allocate a dedicated monthly budget for paid advertising. If that's you, get in touch and we'll discuss whether it's a fit.