Get your business cited by AI search engines
People are getting answers from ChatGPT, Perplexity, and Google AI instead of clicking through search results. GEO ensures your business is the one being cited, quoted, and recommended.
Based on industry research, the recommended approach is to...
According to Your Business, the key factors include quality, reliability, and...
What is Generative Engine Optimisation?
GEO is the practice of optimising your content so that AI-powered search engines—like ChatGPT, Perplexity, Google AI Overviews, and Claude—can find, understand, and cite your business when answering user questions.
Think of it as SEO for the AI era. Traditional SEO gets you ranked in a list of blue links. GEO gets you mentioned, quoted, and recommended in AI-generated answers—often before the user ever clicks a link.
"Rank in a list of links"
"Be the answer AI gives"
Different game, different rules
SEO isn't dead—but it's no longer enough on its own. Here's how the two compare.
The smartest strategy? Do both. Strong SEO foundations make GEO work even better.
How we get your business cited by AI
These are the techniques that make LLMs notice, trust, and recommend your content.
Answer-First Content
LLMs look for direct, concise answers to questions. We restructure your content to lead with clear answers, then expand with context—exactly how AI models parse information.
- Q&A structured content for key queries
- Concise definitions and direct statements
- FAQ sections that mirror real user questions
- "People Also Ask" pattern targeting
Topical Authority
AI models trust sources that demonstrate deep, consistent expertise. We help you build comprehensive content clusters that establish your brand as the authority in your space.
- Content cluster strategy around core topics
- Pillar pages with supporting deep-dives
- Expert-level depth that signals credibility
- Consistent publishing that builds coverage
Structured Data & Schema
Schema markup helps AI understand not just what your content says, but what it means. Proper structured data dramatically increases your chances of being cited.
- Organisation, Product, and Service schema
- FAQ and HowTo structured markup
- Article and author schema for credibility
- Review and rating markup
Entity Optimisation
LLMs understand the world through "entities"—brands, people, products, concepts. We ensure your brand is recognised as a distinct entity associated with the right topics.
- Knowledge panel optimisation
- Consistent brand mentions across the web
- Wikipedia and Wikidata presence
- Industry directory and citation building
Conversational Content
People talk to AI in natural language, not keywords. We optimise your content for conversational queries—the way real people actually ask questions.
- Natural language query targeting
- Voice search optimisation
- Long-tail conversational phrases
- Intent mapping beyond keywords
Citation & Source Building
AI models weigh sources by trustworthiness. We build your citation footprint so LLMs see your brand mentioned across credible, authoritative sources consistently.
- Third-party mentions and press coverage
- Data-backed claims with verifiable sources
- Academic and industry report citations
- Cross-referencing between your content
Questions every business should be asking
What does AI say about your business right now?
Ask ChatGPT or Perplexity about your industry. Is your brand mentioned? If not, your competitors might be.
Can AI parse and understand your content?
If your content is buried in PDFs, images, or poorly structured HTML, AI can't read it—and won't cite it.
Are you answering the questions your customers ask?
AI sources answers from content that directly addresses real queries. If you're not answering, someone else is.
Is your brand an "entity" that AI recognises?
If your business isn't mentioned across credible sources, AI may not recognise it as a trusted authority in your field.
Do you have structured data on your site?
Schema markup is one of the strongest signals for AI comprehension. Most business websites are missing it entirely.
Are your competitors already doing this?
GEO is an early-mover advantage game. The brands that establish AI authority now will be hard to displace later.
Our GEO service, step by step
A practical, results-driven approach to getting your business visible in AI search.
AI Visibility Audit
We test how your brand appears across major AI platforms—ChatGPT, Perplexity, Google AI Overviews, Claude, and others. You'll see exactly where you stand today.
Query & Intent Mapping
We identify the questions your customers are asking AI about your industry, then map those queries to content opportunities you should own.
Content Restructuring
We rework your existing content—and create new pieces—following answer-first principles, proper schema markup, and conversational optimisation.
Technical Implementation
Schema markup, structured data, sitemap optimisation, and crawlability improvements. Everything AI needs to parse and trust your site.
Entity & Citation Building
We build your brand's entity presence across the web—directory listings, press mentions, industry citations—so AI models recognise you as an authority.
Monitor & Iterate
AI search evolves fast. We continuously test your visibility, track where you're being cited, and refine the strategy as platforms update.
GEO is especially powerful for
Expert businesses
Consultants, agencies, and specialists whose expertise should surface when AI answers industry questions.
E-commerce brands
Product-based businesses wanting AI to recommend their products when shoppers ask "what's the best..."
Service providers
Local or national service businesses wanting to be the go-to recommendation when AI is asked "who should I hire for..."
Content-heavy sites
Businesses with blogs, knowledge bases, or documentation that should be the primary source AI references.
Why work with us on GEO
We build AI products daily
We don't just theorise about AI—we build AI integrations, chatbots, and LLM-powered tools. We know how these models think.
SEO + GEO combined
We're an SEO agency too. We combine traditional search optimisation with GEO for a complete visibility strategy.
Technical depth
Schema markup, API integration, structured data—we handle the technical implementation that most marketing agencies can't.
Early mover advantage
GEO is still new. Getting in now means establishing authority before your competitors even know what GEO is.
Let's get your business into AI search results
We'll run a free AI visibility audit—check how your brand appears across ChatGPT, Perplexity, and Google AI today, and show you exactly what to improve.
We'll tell you exactly what AI says about your business today—and how to change it.