Legal
Cookie Policy
Last updated: 22 October 2026
1. What Are Cookies?
Cookies are small text files that are stored on your device (computer, tablet, or mobile) when you visit a website. They are widely used to make websites work more efficiently and to provide information to website owners.
Cookies can be "persistent" (remaining on your device for a set period) or "session" cookies (deleted when you close your browser).
2. How We Use Cookies
WebFootprint uses cookies and similar technologies to:
- Ensure the website functions properly
- Remember your preferences and settings
- Understand how you use our website
- Improve your browsing experience
- Analyse website traffic and performance
3. Types of Cookies We Use
3.1 Essential Cookies
These cookies are necessary for the website to function and cannot be switched off. They are usually set in response to actions you take, such as setting your privacy preferences or filling in forms.
3.2 Performance Cookies
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us know which pages are the most and least popular and see how visitors move around the site.
3.3 Functional Cookies
These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third-party providers whose services we have added to our pages.
3.4 Affiliate Referral Cookies
If you arrive on our website through a link shared by a member of our affiliate programme (a link containing ?ref=), we set two first-party cookies so we can credit that person if you go on to contact us or become a client:
- wf_ref: Stores the referral code from the link you followed. Expires after 60 days. If you later follow a different affiliate's link, the newer code replaces the old one.
- wf_vid: A random, anonymous visitor ID used to count unique visits and avoid double-counting. Expires after 60 days.
While a referral code is active, we record when you tap our phone number or WhatsApp button, open the chat, subscribe to our newsletter, or submit an enquiry form, and link these to the referring affiliate. Affiliates see the type of action, the page and the time, but never your name or contact details. WhatsApp messages started from our site will include a short reference such as "(Ref: abc123)". The same values are also kept in your browser's local storage for 60 days. If you did not arrive through a referral link, no referral cookie is set.
4. Third-Party Cookies
We may use third-party services that set their own cookies. These may include:
- Google Analytics: To analyse website traffic and user behaviour
- OpenAI Ads Measurement Pixel: To measure page views, accepted enquiries and phone-link clicks from our advertising. The pixel uses a first-party
__opprefcookie to associate visits and conversions with OpenAI ads. - Firebase: For website hosting and functionality
These third parties have their own privacy policies governing their use of cookies.
5. Managing Cookies
Most web browsers allow you to control cookies through their settings. You can:
- View what cookies are stored on your device
- Delete all or specific cookies
- Block cookies from specific websites
- Block all cookies from being set
- Delete all cookies when you close your browser
Please note that blocking or deleting cookies may affect the functionality of our website and your user experience.
Browser-Specific Instructions
6. Do Not Track
Some browsers have a "Do Not Track" feature that signals to websites that you do not want your online activity tracked. Our website currently does not respond to Do Not Track signals, but you can manage cookies using the methods described above.
7. Changes to This Policy
We may update this Cookie Policy from time to time to reflect changes in technology, legislation, or our data practices. Any updates will be posted on this page with a new "Last updated" date.
8. Contact Us
If you have any questions about our use of cookies, please contact us: