Data & ETL Integrations | WebFootprint

Legacy Database Migration

Move off Access, FoxPro, FileMaker, on-prem SQL Server, MySQL, Oracle, or Postgres to modern CRMs and managed cloud SQL. Covers schema reverse-engineering, compliance-grade archival, zero-downtime cutovers, and ERP master-data extraction.

API Development

Turn internal data into clean, documented APIs. Covers inbound REST extraction from SaaS into warehouses, CRM↔ERP two-way sync, programmatic billing APIs, payment status APIs, custom enrichment APIs, and structured integration logging.

Data Enrichment

Augment CRM records with firmographics, verified contacts, LinkedIn enrichment, CIPC registry data, email finding and verification, geocoding, and scheduled multi-source waterfall routines that keep data fresh.

CRM Data Quality & Schema

Deduplication, hygiene scorecards, schema mapping, PIM, master data management, CDC, ETL monitoring, migration data cleaning, POPIA retention automation, document management with e-signature sync, and ongoing AI-driven data quality loops.

Executive Reporting & BI

Live dashboards joining CRM pipeline with accounting revenue. AI lead scoring, deal prediction, RAG search, natural language querying, narrative report generation, marketing attribution, churn prediction, customer health scores, sales coaching, board pack automation, and executive retention metrics dashboards covering NRR, GRR, logo and revenue churn, expansion revenue, and cohort retention for CEO and CFO packs (distinct from CSM account-risk boards alone).

Scraping & Extraction

Structured data from websites, directories, and public sources. Google Maps lead extraction, AI document OCR and IDP, invoice processing, competitor price monitoring, review aggregation, tender monitoring, property and vehicle listing scrapes, and Apify pipeline automation.

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Post-Migration CRM Validation: Testing Data Integrity

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