E-commerce Growth & Optimisation | WebFootprint
E-commerce Growth & Optimisation

Turn More Visitors Into Customers.

And More Customers Into Repeat Buyers.

Running an online store is more than putting products online and driving traffic. Real growth comes from how well your store converts, follows up, retains customers, and learns from data.

We help e-commerce brands build reliable, measurable systems that increase conversion rates, improve consistency, and grow revenue over time.

2,000%
growth seen in online shops we've worked with
The Real Opportunity

Grow Smarter, Not Just Bigger

Whether you're launching a new store or scaling an existing one, the biggest gains usually come from fixing the gaps in between:

Visitors who don't convert
Carts that get abandoned
Customers who buy once and disappear
Ads without clear feedback loops

We focus on closing those gaps.

What We Do

A Connected E-commerce System

This is not one tactic. It's a connected system.

Retention, Upsells & Automation

  • Automated post-purchase email flows
  • Upsell and cross-sell campaigns
  • Gift certificate and promo integrations
  • Loyalty and repeat-purchase strategies
  • Customer re-engagement workflows

Consistency comes from systems, not constant manual effort.

Traffic & Acquisition

  • Google Merchant Center setup and management
  • Performance Max and Shopping campaigns
  • Feed optimisation for better product visibility
  • Audience building for remarketing and retargeting

We focus on high-intent buyers, not vanity clicks.

Reporting & Insight

  • Clean reporting systems that show what's actually working
  • Conversion tracking across ads, email, and on-site actions
  • Clear visibility into revenue, not just traffic
  • Data that helps you decide where to spend more and where to stop

No guessing. No blind spend.

One Connected System

Everything Works Together

Most online stores struggle because everything runs in isolation. We connect:

Your Store
Ads
Product feeds
Email automation
On-site behaviour
Reporting
Traffic feeds Conversion
Conversion feeds Retention
Retention feeds Predictable Growth
Platform-Agnostic by Design

We Work With Your Stack

ShopifyWooCommerceCustom buildsOther platforms

Our focus is not the platform. It's the outcome.

We work with your existing stack and improve what already exists before adding anything new.

How It Works

From Review to Revenue

01

Store & Funnel Review

We review your store, traffic sources, conversion flow, and follow-up systems.

This shows us where revenue is leaking and where gains are hiding.

02

Strategy & Setup

We design a system around your store, typically including:

  • Cart-abandonment recovery
  • Email automation and retention flows
  • Product feed and Merchant Center setup
  • Tracking and reporting improvements
03

Launch & Optimise

Systems go live. Data starts flowing. We monitor:

  • Conversion rates
  • Recovery performance
  • Campaign efficiency
  • Customer behaviour
04

Improve & Scale

Once the system is working, we focus on:

  • Improving repeat purchases
  • Refining upsells and offers
  • Scaling campaigns that perform
  • Automating what shouldn't need daily attention

Growth becomes predictable, not stressful.

Who This Is For

Is this right for you?

This works best for

  • E-commerce stores that want consistent revenue
  • Brands tired of abandoned carts and silent customers
  • Store owners who want clarity, not guesswork
  • Businesses ready to treat their store like a system

It's not ideal for

  • One-off product launches with no follow-up
  • Stores that only want traffic, not conversions
  • Anyone looking for quick hacks without structure
Ready to grow?

Build an E-commerce Store That Compounds

Your store should be doing more than processing orders. It should be learning, recovering, upselling, and improving every week.

If you want help turning your e-commerce site into a consistent growth engine, we're happy to review your setup and show you where the biggest opportunities are.

Chat with us