3D Vehicle & Accessory Configurator | WebFootprint
3D Vehicle Configurator

Build your vehicle in 3D. Add accessories. Convert more buyers.

A bespoke, web-based configurator that lets people configure vehicles with OEM accessories in real time. Built for higher engagement, stronger enquiry quality, and measurable sales uplift.

Book a 15 min intro
Used by leading automotive brands including Toyota and Front Runner
Interactive Demo

Experience it yourself

Rotate, zoom, and change colours in real-time. This is the same technology powering configurators for leading automotive brands.

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Click & drag to rotate • Scroll or use buttons to zoom
The Results

What you'll get

More accessories chosen

Real-time visualisation increases attach rates and basket value.

Deeper engagement

People spend longer interacting with builds that feel tactile and personal.

Better quality leads

Clean GA4 events and CRM handoff capture intent, not just clicks.

Decisions backed by data

See which colours, trims, and accessories convert best.

Why This Works

Built to match your brand and your range

Bespoke UI & scenes

On-brand interface, lighting, and environments tailored to your identity.

Accessory logic built-in

Compatibility rules, packs, and pricing handled inside the flow.

Fast to deploy

A mature platform under the hood, with brand-specific front-end.

Analytics ready

GA4, GTM, pixel tags, and CRM events wired from day one.

Showroom mode

Kiosk-friendly with guided flows for in-store experiences.

Optional AR preview

Let customers view selected parts on the vehicle at scale.

How It Works

From idea to live in four steps

01

Discovery

Goals, target models, hero accessories, and success metrics defined together.

02

Assets

Use OEM or supplier CAD where possible. We model what's missing.

03

Build & Integrate

3D optimisation, materials, UI, rules, analytics wiring, and QA.

04

Launch & Optimise

Embed on site, enable showroom mode, report on usage and leads.

Start Smart

Keep upfront tight. Prove value fast.

Upfront cost is mainly in 3D assets. We reduce that by:

  • Reusing CAD from global or suppliers where available
  • Collaborating with your 3D partner to adapt existing models
  • Using a tiered art pipeline: senior artists on hero items, junior on secondary
  • Starting lean: 1 flagship model with focused hero accessories
  • Milestone or monthly payment options during build
6–10 weeks typical pilot
Who It's For

Proven across OEMs and accessory brands

OEM Marketing & Digital

Customer experience, launch campaigns, web and showroom integration.

Accessories & Aftersales

Real-time visual upsell of packs and fitment options.

Dealer Groups

In-store kiosks and local landing pages that convert.

Events & Expos

Touch-friendly demos that capture leads on site.

Recent Work

Trusted by industry leaders

Bespoke accessory visualisation aligned to brand standards. Customers can configure vehicles with genuine accessories and see the results in real-time.

Live outfit builder that turns browsing into configured enquiries. Users build their perfect 4x4 setup and submit complete specifications.

Under the Hood

Enterprise ready

WebGL and GPU optimised for modern browsers
Mobile responsive and kiosk friendly
Managed hosting or deployed to your cloud
SSO and data privacy aligned to corporate policies
Versioning and audit trail for assets and rules
Questions

Frequently asked

Do you replace our global configurator?

No. We complement existing programs with accessory pack microsites, launch activations, or regional pilots. If you need central approval, we provide a short technical note and demo for stakeholders.

What drives the cost?

3D assets. If we can reuse CAD from global or suppliers, cost drops significantly. Scope also depends on model count and number of accessories.

How long does a pilot take?

Typically 6–10 weeks from asset handover for a single model with a focused accessory set.

What about analytics and leads?

We wire GA4 events and pass enriched leads to your CRM or marketing stack. Full tracking from day one.

Who owns the data?

You do. We provide raw events and reports as needed. No lock-in.

Ready to start?

See your range in 3D

Book a 15-minute intro. We'll show the demo, propose a lean pilot, and outline the asset plan.

Chat with us