CRM, Automation & Websites for South African Businesses | WebFootprint
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Systems built around how you work.

Apps, integrations, analytics and automations for businesses with better things to do. Tell us how you work. We'll build around it.

Brands we've built for

  • Toyota
  • Discovery
  • FirstRand
  • Nedbank
  • Cell C
  • DStv
  • Front Runner
  • MiWay
  • Mahindra
  • Vodacom
  • European Union
  • American Chamber of Commerce South Africa
  • Times of Eswatini

Work worth showing off.

The CRMs, back offices and platforms our clients run their businesses on.

See all our work

What we take off your plate.

Most clients start with a website. Then we build the tools that run the business behind it.

Get more clients

Get found. Get chosen.

A website that sells, Google and ads that reach the right people, and every enquiry captured automatically.

Explore websites and marketing

Close more sales

Every lead, followed up.

A CRM and sales pipeline built around how you sell, with quotes, reminders and follow-ups that happen on their own.

Explore CRM and sales systems

Run the business

Less admin, more done.

Custom business software: client portals, bookings, compliance checks, scheduling and dashboards.

Explore business software

Connect your tools

Captured once. Used everywhere.

Your accounting, CRM, website and WhatsApp talking to each other, so nobody types the same thing twice.

Explore connecting your tools

Not sure what you need? That's fine.

Book a free 15-minute call All services

You run the business. We do the rest.

We do the work for you. We build the tools that take the admin off your plate, and we stay on to keep them running.

  1. Tell us

    A quick chat about what’s slowing you down. No tech speak needed.

  2. We build it

    The tools, the connections and the website, with updates as we go.

  3. We look after it

    Like a good accountant: we do the work, and you get a short report showing what moved.

Meet the team

Results we’re proud of

Real numbers from real projects, rounded and dated.

A subscription marketplace

R1.2m

a month in active subscriptions on a platform we built

Nov 2026 · Recorded

The live monthly value of active subscriptions, from the platform’s own dashboard.

A national brand

250,000+

people used an interactive sales tool we built

Sep 2023 to Sep 2025 · Recorded

A national brand

R21.5bn+

in product enquiries sent through an online tool we built

Sep 2023 to Sep 2025 · Recorded

The combined price of the products people enquired about, from the tool’s analytics. Enquiries, not sales.

A national website

430,000+

clicks from organic Google search (SEO) in a year

12 months to Nov 2026 · Recorded

Google Search Console. The site also appeared in Google’s results 10.3 million times that year.

A technology business

18,000+

devices monitored in an operations platform we built

May 2025 · Recorded

From the platform’s inventory screen. Each device is checked every few minutes.

WebFootprint

10 years

building websites and the systems behind them

A subscription marketplace Active subscriptions, in value a month

Live monthly value of active subscriptions in rand millions, read from the platform’s own dashboard on each date.

A subscription marketplace: Active subscriptions, in value a month
PeriodValue a month
January 2026R0.8m
August 2026R1.1m
November 2026R1.2m
An online retailer From its first online order to R155k a month

Average website sales a month in rand thousands, worked out from the totals the client reported in reviews. Website only. Not profit.

An online retailer: From its first online order to R155k a month
PeriodWebsite sales a month
Oct to early Dec 2024 (first orders)R13k
Jan to Mar 2025R85k
Jan to early Mar 2026R155k

Recorded: from a system report. Reported by the client: figures the client gave us in a meeting or email. Calculated: worked out from those figures, as the line says. Not profit unless it says so.

What the research says

The bigger picture, from South African and international research. Each figure links to its source.

R130bn

spent online by South Africans in 2025, with about R159bn expected in 2026

World Wide Worx, Online Retail in South Africa 2026

Published September 2026. 2026 is a forecast.

93%

of South African internet users use WhatsApp every month

DataReportal, Digital 2027: South Africa

GWI survey of internet users aged 16 and over, Q2 2026.

Under 16%

of South African small businesses surveyed use a CRM, even among the most competitive

Shoprite Group and World Wide Worx, The state of the SMME in South Africa 2026

Phone survey of 800 SMMEs, Oct 2025 to Feb 2026. More than a quarter had no formal financial tools at all.

7×

as likely to qualify a lead when an online enquiry is followed up within an hour, not later

Harvard Business Review, The Short Life of Online Sales Leads

US study of 2,241 companies, 2011. Nearly a quarter never replied at all.

South Africa Online retail spending, year by year

Rand billions, not adjusted for inflation. 2019 to 2023 from the 2024 edition, 2024 from the 2025 edition, 2025 and the 2026 forecast from the 2026 edition.

Source: World Wide Worx, Online Retail in South Africa

South Africa: Online retail spending, year by year
PeriodSpent online
2019R18.2bn
2020R30.2bn
2021R42bn
2022R55bn
2023R71bn
2024R96bn
2025R130bn
2026 (forecast)R159bn
South Africa Where internet users research brands

Share of internet users aged 16 and over who use each channel as a main source when researching brands: the top six channels, Q2 2026.

Source: DataReportal, Digital 2027: South Africa (GWI)

South Africa: Where internet users research brands
PeriodInternet users
Social networks58%
Search engines47.3%
Brand and product websites41.4%
Consumer reviews39.4%
Mobile apps36.7%
AI tools such as ChatGPT27.8%

Good work gets people talking.

4.9

out of 5 on Google

Checked 27 Oct 2026

Read our Google reviews

“Mark from WebFootPrint helped me so quickly and exceeded my expectations. He made the process so easy and efficient.”

Jessica Jardine client Google review

“Been working WebFootprint for just on two years and our business can always rely on them.”

Bigwave Skydive client Google review

“Mark is meticulous & knowledgeable and the team is always keen to help & they do it quickly too.”

Tao Cheyenne Raison client Google review

Quick answers

The things people usually ask first.

Do I need a CRM, or just a better setup?

Not always a new one. Sometimes the tools you have just need setting up properly and connecting. We'll look at how you work and tell you honestly which it is.

Can you connect my accounting software to my CRM?

Usually, yes. We connect accounting tools like Xero and Sage to your CRM, website and WhatsApp, so information is captured once and shows up everywhere it's needed.

Can you work with the system we already have?

Yes. We often clean up, fix and connect what's already there before building anything new.

Do I need to know anything technical?

No. That's our job. We'll ask a few questions about your business and handle the rest.

How much will it cost?

It depends on what you need. We'll send a clear quote before any work starts, and tell you upfront if anything changes.

Who owns what you build?

You do. The code, the data, the domain and the content are all yours.

More questions

What could we take off your plate?

Tell us what's slowing you down, and we'll show you what we'd build.

Or call 084 590 2401. We reply within one business day.