Workflow Automation | WebFootprint

Task & Project Automation

Auto-create tasks from emails, forms, or deals and route work to the right people with CRM stage-triggered sequences, territory-based lead assignment by province, postal code, or segment, plus stale-deal flags and missed-SLA escalations to managers.

Email & Communication Workflows

Drip sequences and live sales cadence automation with CRM-triggered personalised multi-step follow-ups that stop on reply or meeting booked, lead capture forms, Meta Lead Ads sync and Click-to-WhatsApp (CTWA) ads CRM capture with attribution, WhatsApp chatbots, WhatsApp-to-CRM conversation logging onto contact timelines, WhatsApp Business API multi-agent team inbox with assignment, collision prevention, handoffs, and first-response SLA timers on one business number, WhatsApp template creation with Meta approval tracking and versioning, CRM-triggered WhatsApp broadcast campaigns, courier-triggered WhatsApp confirmation, dispatch, out-for-delivery, and delivered templates, conversational WhatsApp appointment booking that writes live slots into calendar and CRM, WhatsApp payment and dunning reminder sequences with gateway Pay Now links, live WhatsApp Commerce catalogue sync for in-chat shopping, VoIP click-to-call with automatic CRM call logging and screen-pop, abandoned cart recovery, timed multi-channel appointment reminder sequences (7-day / 48-hour / morning-of SMS and email) that cut no-shows, Gmail API OAuth logging with labels and thread sync for Google Workspace, Microsoft Graph Outlook-to-CRM email sync with Entra ID consent and shared mailbox capture, automatic email-to-deal association by recipient domain and open opportunity, shared inbox management with ownership assignment, collision and duplicate-reply prevention, and SLA tracking for info@ / sales@ / support@, email parsing of unstructured enquiry and partner-referral emails into structured CRM lead records, transactional email API integration (SendGrid, Postmark, Amazon SES, Resend) for order confirmations, password resets, and receipts with delivery analytics, self-serve scheduling links with availability and buffer rules plus CRM deal creation from bookings, embedded website booking widgets that convert traffic into confirmed appointments and CRM leads 24/7, Google/Outlook calendar sync with meeting auto-logging and follow-up reminders, marketing automation handoff, HubSpot workflow/sequence migration into a destination CRM with enrolment criteria, delays, and if/then branching rebuilt before cutover, and Outreach / Salesloft / Salesforce Sales Engagement cadence rebuild (step timing, templates, enrolment, A/B variants, and mid-cadence handoff) so outbound does not go dark at cutover.

Approval Chains

Quote approvals, expense sign-offs, timesheet review, e-sign-to-invoice triggers, and document approval routing for proposals, contracts, policies, and discount requests, with SLA escalations via Slack, Teams, or email and CRM-linked audit trails.

Scheduled Jobs & Sync

Nightly syncs, periodic reports, inventory fan-out across Shopify and Takealot, SARS filing deadlines, and disaster recovery runbooks.

Single Sign-On & Identity

SSO with Entra ID, Okta, or Google Workspace, HRIS-driven provisioning, MFA, RBAC, zero-trust access, and API key vault management.

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