Tools We Built for Ourselves | WebFootprint
Book a call

Our own tools

We run our business on tools we built.

Our CRM, our marketing command centre, our social media planner and the AI tools that help us deliver. Every system we build for clients starts with what we learned building our own.

The WebFootprint CRM: sales pipeline and time logs

The systems we use every day.

Client names and figures in these screens are changed for privacy.

Illustration: the Fruitful marketing dashboard on a laptop

Fruitful

Marketing command centre, our own tool

Analytics, an inbox, campaigns and an AI assistant for every brand we look after.

Read the story : Fruitful
Social Studio on a laptop in a content-creation corner

Social Studio

Social media planning, our own tool

Connected accounts, publishing, a shared inbox and reports for every brand.

Read the story : Social Studio
Inbox on a laptop in a café, beside a microphone

Inbox

Voice notes to tasks, our own tool

Voice notes, transcribed, summarised, tagged and sent on to the right tool.

Read the story : Inbox
Proposals made in WF-Quote on a laptop in a meeting room

WF-Quote

Quotes and proposals, our own tool

Quotes, A4 proposals and pitch decks, with Word and PDF export.

Read the story : WF-Quote
Nocturnal on a laptop in a developer studio at dusk

Nocturnal

Developer tool, our own product

AI agents, dev servers, git, CI and releases for every project, on one screen.

Read the story : Nocturnal

Smaller tools, still useful.

Apps, APIs and helpers we built to save ourselves time.

Our Chrome extensions

Push to Transcribe

Mac menu bar app

Hold a key, speak, and the text is pasted into whatever app you are using, tidied by AI first if you like.

WhatsApp API platform

Prototype, 2026

One REST API and team inbox in front of the WhatsApp Business API, with rules for who handles each chat.

Ads Console

Google Ads dashboard

Every Google Ads account we manage in one view: campaigns, keywords, search terms and billing, with every change logged.

HDD Scanner

Drive clean-up tool

Reads what is really on an old hard drive, finds photos, documents and duplicates, and never deletes without approval.

MCP registry

mcp.webfootprint.co.za

One place to connect AI assistants like Claude and ChatGPT to our tools, with one-click installs.

PortIO

Open source, 2025 to 2026

A local dashboard for developers running many projects: ports, processes and git status, started or stopped in one click.

Capture Dashboard

Recording control panel

A desktop control panel for OBS recording on Windows and macOS, so we can record demos with one button.

BAM

Browser automation

Lets AI agents drive a real, signed-in Chrome, then saves what they did as an automation that runs again without AI.

Want tools like these for your business?

Tell us what takes up your week, and we'll show you what we'd build.

Or call 084 590 2401. We reply within one business day.