Fruitful case study | WebFootprint
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Fruitful · Marketing command centre, our own tool

Every brand's marketing in one place, with an AI assistant

Fruitful is our marketing command centre. It brings each brand's website, search, social and ad results into one view, suggests the next three moves, and drafts posts, replies and reports for approval.

Illustration: the Fruitful marketing dashboard on a laptop

The brief

Marketing for many brands meant many logins, many reports and things falling through the gaps. Fruitful puts every brand on one rail, with one inbox and one place to approve what goes out.

What we did

  • One overview per brand: website visits, search clicks, social engagement and ad spend
  • A daily brief with the next three moves for each brand
  • A unified inbox, an outbox and an approvals queue, so nothing goes out unchecked
  • Campaigns, a content calendar and Google review replies
  • An AI assistant that can read the CRM history and draft outreach

The result

We use it to run marketing for our own brands and our clients'. Every Google review on our own profile has been answered through it.

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