Finova case study | WebFootprint
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Finova · Financial services

Past project

A new name, a new website, live in weeks

When Prodigy became Finova, we built the new website in about a month. Later we connected its forms to Mailchimp to follow up with every lead.

Finova website on a laptop

The brief

Finova is an authorised financial services provider that was rebranding from Prodigy in 2018. They wanted the new site up quickly, with the old domain pointing to finova.co.za.

What we did

  • A new website for the Finova brand, live about a month after the brief
  • A live market ticker, a video slider and a map
  • A contact form that sends leads straight into their CRM
  • In 2023, forms that tag every contact in Mailchimp for follow-up emails
  • Planning for a trader assessment page and product mini-sites

The result

The brief arrived on 13 September 2018, and the site was ready to go live on 17 October. We kept supporting it until 2024.

“I like what you have put forward, so happy to build on this…”

Guy Algeo Finova · former client Email to Mark, October 2018

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