Toyota KINTO ONE case study | WebFootprint
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Toyota KINTO ONE · Dealer staff training game

Prototype

A town-building game to train Toyota dealer staff

Build your own KINTO ONE Toyota Town is a training game we designed for Toyota dealer staff. Players build dealerships, garages and finance centres, and every lesson they finish grows their town.

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The KINTO ONE training game prototype on a phone in a car showroom

The brief

Toyota issued a brief for a game that would teach dealer staff about KINTO ONE, its vehicle leasing offer. Our answer was a town-building game for staff phones, where every video, audio clip, reading and quiz grows your dealership, so learning feels like progress rather than homework.

What we did

  • A game loop: build a dealership, a garage and a finance centre, then upgrade them as leases come in
  • Lessons as videos, audio clips and PDF readings, with multiple-choice and picture quizzes
  • Roles for dealer principals, sales, finance and insurance, service and parts staff, so each person sees how their job affects the others
  • Sign-in with a Toyota ID and department, and head-office reports on answers and progress
  • A clickable Figma prototype that plays from sign-in to the final upgrade

Screens from the project

Prototype screens: the title screen, sign-in with a Toyota ID and department, and the empty town
Prototype screens: placing a dealership, collecting leases and an upgraded dealership
Prototype screens: lessons as a video, an audio clip and a PDF to read
Prototype screens: quiz questions, including a picture question
Prototype screens: a notice, an upgrade card and the end of the demo

Screens from the clickable Figma prototype, August 2020.

The result

We delivered the design, the quote and the clickable prototype in August 2020. The game did not go past the prototype stage.

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