DStv case study | WebFootprint
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DStv · Media / Entertainment

Past project

Campaign emails that worked first time

For DStv Compact's Total Africa Cup of Nations campaign, we turned agency designs into emails that worked in DStv's own email system. Four days, start to finish.

DStv website on a laptop

The brief

DStv was running a Total Africa Cup of Nations campaign for DStv Compact. The first emails were rejected: the text was an image and they didn't work in DStv's Microsoft Dynamics system. Battalion Media brought us in to fix it.

Delivered for Admit One, through Battalion Media.

What we did

  • Rebuilt the designs as real HTML, with live, editable text
  • Made them work inside DStv's Microsoft Dynamics email system
  • Reconnect, Upgrade and Retain emails
  • Win Back and Stay Connected 12-month price-lock emails
  • A competition email, all delivered between 20 and 24 June 2019

The result

DStv's team confirmed the emails rendered perfectly on their side. The whole job took four days.

“The HTMLS are rendering perfectly on our side 😊…”

DStv campaign team DStv · client DStv feedback, relayed by Admit One, June 2019

“Mark is great and helps us with any web related stuff.”

Mills De Carvalho Battalion Media · partner Email, June 2019

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