Tjhoko Paint case study | WebFootprint
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Tjhoko Paint · E-commerce / Retail

An online store doing R292k in net sales in a month

We built Tjhoko Paint's online store and supported its sales. In August 2023 the South African store recorded R292,252 in net sales from 364 orders.

Tjhoko Paint website

The results

R292,252

net online sales from 364 orders

Aug 2023 · Recorded

R554,401

net sales from 683 orders over three months

Aug to Oct 2023 · Recorded

R10k

recovered in the first week of cart recovery

Sep 2021 · Reported by the client

The brief

Tjhoko Paint wanted its South African customers to be able to buy online, and wanted the store to keep selling.

What we did

  • The e-commerce website
  • Abandoned-cart recovery emails
  • Ongoing support for the online sales operation

The result

From August to October 2023 the store recorded R554,401 in net sales from 683 orders. Earlier, when we switched on abandoned-cart emails, R10k was recovered in the first week.

How we measured this

Daily store sales reports for the South African store only, 1 Aug to 31 Oct 2023. Net sales exclude tax and shipping, and are not profit. The cart-recovery figure was reported at the time, in September 2021.

Recorded: from a system report. Reported: figures the client gave us in a meeting or email. Calculated: worked out from those numbers.

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