ParkUpp
PropTech
Booking and recurring card payments, CRM and operations tools, the website and marketing landing pages.
Read the story : ParkUppToyota South Africa · Automotive
A configurator 256,150 people used to explore Toyota's range
We built Toyota South Africa's online vehicle configurator with our delivery partners. Over two years it reached 256,150 users.
The results
256,150
users explored the range
R21.56bn
in vehicle enquiry value
The value of vehicles in enquiries started from the configurator. Not vehicle sales.
2m 37s
average time spent per user
The brief
Toyota wanted buyers to explore the full range, every model, derivative, colour and accessory, on any device. A configured vehicle had to flow straight into Toyota's own enquiry process.
Delivered with Identikit and Battalion Media.
What we did
- A 360° viewer built from 36 rendered frames, so it runs smoothly on everyday phones
- Models, derivatives, colours and accessories, all configurable
- Pricing and naming pulled from Toyota's systems
- A configured quote handed straight into Toyota's enquiry process
- Tracking on every interaction and enquiry click
Screens from the project
The result
Over two years, 256,150 people used the configurator to build and price their Toyota. Between them they started vehicle enquiries worth R21.56bn. That's buying intent Toyota's teams could follow up.
How we measured this
Configurator analytics and event reports, 28 Sep 2023 to 28 Sep 2025. Enquiry value is the listed value of the vehicles in enquiries started from the configurator. It isn't vehicle sales.
Recorded: from a system report. Reported: figures the client gave us in a meeting or email. Calculated: worked out from those numbers.
Next story
See all our work 
Want something like this?
Tell us what you're working on. We'll take it from there.
We reply within one business day.